About Noorah
Extraordinary Noorah™ is a treasured part of The Elf on the Shelf® Santaverse™. She made her dazzling debut in 2024 as a giant balloon in the Macy’s Thanksgiving Day Parade and stars in Elf Pets®: A Fox’s Christmas Tale, now streaming on Netflix.
Noorah’s bestselling storybook and plush companion have quickly become festive favourites, bringing extra wonder to Christmas while expanding the magical world of The Elf on the Shelf®.
Noorah’s Story
Noorah is Santa’s magical arctic fox, gifted with the power to pause time and spark the Southern Lights, helping him complete his Christmas Eve journey in just one night.
In her book Extraordinary Noorah: Santa’s Magical Arctic Fox, she discovers the importance of her gift and how she protects the magic of Christmas. Unlike Scout Elves, Noorah can be touched, making her a truly cuddly friend who keeps the festive spirit alive.
How to Enjoy Noorah
Step 1
Read Noorah’s Story
Begin by reading Extraordinary Noorah: Santa’s Magical Arctic Fox to understand Noorah’s special role in spreading Christmas magic.
Still have questions? Visit our FAQ Section
Step 2
Welcome Noorah Home
Purchase Noorah’s plush toy, which can be found in stores or online. Her cuddly and magical presence is perfect for snuggling and play.
Still have questions? Visit our FAQ Section
Step 3
Embrace the Magic
Encourage children to interact with her, understanding that while she isn’t a Scout Elf or an Elf Pet, she complements their magic and adds magic to the holiday season.
Still have questions? Visit our FAQ Section
