About The Elf on the Shelf
The Elf on the Shelf® is Santa’s original magical Scout Elf, a cherished Christmas tradition for families across Australia. Each Scout Elf arrives with a beautifully illustrated storybook that explains how these festive friends journey from the North Pole to help Santa by observing and reporting back each night.
More than just a visitor, your Scout Elf becomes a joyful part of your family’s Christmas memories, year after year.
Why The Elf on the Shelf is a Holiday Favorite
The Elf on the Shelf® has become a much-loved part of the festive season. Each morning, children wake up to discover where their elf has moved overnight, creating a fun hide-and-seek tradition that fills the countdown to Christmas with joy and wonder.
It’s a magical way to encourage kindness, fuel imagination and build excitement in the lead-up to Christmas Day.
How The Elf on the Shelf works
in 4 simple steps
Step 1
Adopt your Scout Elf
Start by visiting an Official Elf Adoption Center or order your Scout Elf from our shop. Find an adoption center or shop now.
Still have questions? Visit our FAQ Section
Step 2
Dive Into the Story
Read the book together and name your Scout Elf. Register your elf’s name on our website for an official certificate.
Still have questions? Visit our FAQ Section
Step 3
Create Magical Moments
Begin the hide-and-seek with your Scout Elf. Explore our Collections of Creative Ideas to Stay inspired
Still have questions? Visit our FAQ Section
Step 4
Share the Joy
Be part of our global community. Join other fans and families for ideas, magical moments and more.
Join the community:
Still have questions? Visit our FAQ Section
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Introducing Baby Elves! Already a Best-seller: Frost Pips Are Here!
Frost Pips are magical baby elves that bloom in enchanted flowers, and when nurtured by love and kindness, grow into Santa’s helpers who spread Christmas cheer and magic year-round.
Did you know that The Elf on the Shelf® is just the beginning? We invite you to discover the Santaverse™, a magical storyworld from the North Pole, home to the official Scout Elves, Elf Pets®, Elf Mates®, and new festive favourites like Noorah, the Bogies, and the snow-loving SnoBiggies.
Each character has a story to tell, a mission to complete, and a sprinkle of Christmas magic to share, all guided by Santa himself. Discover new stories, exclusive character content, and magical ways to play. Find out why The Elf on the Shelf® is just the start.
