Elf Moments: Experience All Our Magical Christmas Brands!

Step into the enchanted world of The Elf on the Shelf®, a much-loved Christmas tradition in Australia that begins with a Scout Elf and grows into something truly magical. But the story doesn’t end there…

From the original Scout Elf to the kind-hearted Elf Mates™, the magical Elf Pets®, and the shimmering Noorah, each character plays a special role in helping Santa spread kindness, joy and festive spirit across Australia.

Whether you’re beginning your tradition or adding to your Santaverse™ collection, every official character brings new adventures, surprises and meaningful family memories.