20% off for 20th Anniversary! 20% Off Sitewide! Shop Now.
20% off for 20th Anniversary! 20% Off Sitewide! Shop Now
What is The Elf on the Shelf®?
The Elf on the Shelf® is Santa’s official Scout Elf, sent straight from the North Pole to bring festive fun to families across Australia. Each box includes an adoptable Scout Elf and a beautifully illustrated storybook that explains the Christmas tradition.
By day, your elf hides in a new spot; by night, it reports back to Santa. This magical tradition helps families build joyful Christmas memories and adds excitement to every morning. Easy to begin and endlessly enchanting, The Elf on the Shelf® has become a treasured part of festive traditions across the country.
Why Choose
The Elf on the Shelf®?
When you adopt an official Scout Elf from The Elf on the Shelf® Santaverse™, you’re joining a much-loved tradition shared by families across Australia. You’ll gain access to the official Elf Registry, discover magical North Pole characters and stories, and become part of a growing community that celebrates the true spirit of Christmas.
Makes Every Morning Magical
Finding the elf in a playful, new spot
each day keeps the holidays full of excitement!
Builds Family Bonds
From reading the storybook to finding the elf, the tradition sparks endless laughs and conversation.
Inspires Good Deeds & Smiles
Always nice and never naughty, playful Scout Elves serve as role models that inspire children toward positive actions.
Offers memories that last a lifetime
Every playful elf adventure sparks joy
and builds memories you’ll
cherish forever.
Rekindles nostalgia with a wholesome authenticity
Our products are rooted in the innocence of believing and anchored in classic brand values of goodwill and joy.
A Step-by-Step Guide to
The Elf on the Shelf
The Elf on the Shelf® isn’t just any elf, it’s Santa’s official Scout Elf, full of tradition, magic and meaning. Once adopted and named, your elf receives Christmas magic and starts visiting nightly, returning each morning in a new spot. Along the way, it quietly reports back to Santa.
With a keepsake storybook, official Elf Registry and a world of magical friends from the Santaverse™, it’s a simple tradition that creates big smiles and unforgettable moments.
1
Adopt your Scout Elf, read the story together and name your elf for the magic to begin
2
Create magical moments and unforgettable memories through your Scout Elf’s simple, fun hide-and-seek games
3
Join our official communities, explore creative elf ideas and share your moments with others
Explore Our Fun and Easy Ideas for The Elf on the Shelf!
Looking for quick and cheerful ways to bring the magic to life? From fast Scout Elf setups to playful scenes and crafty fun, you’ll find plenty of inspiration here.
Make Spirits Bright With Our
Holiday Films and Entertainment
Celebrate the festive season with The Elf on the Shelf® Christmas films and entertainment. Enjoy heartwarming shorts, fun-filled animations and family-friendly movies.
Sing along to joyful songs and classic carols, perfect for summer nights, school holidays, and magical family moments!
Holiday Tips to Be Your Best sELF!
Discover holiday recipes, DIY crafts, classroom lesson plans, festive activities and fun family games here, your go-to resource for all things The Elf on the Shelf Santaverse. We even have ideas for your cuddly Elf Pets, the value-friendly Elf Mates, and Extraordinary Noorah.
Choosing “Any Elf” Just Won’t Do
When you choose official The Elf on the Shelf® products, you’re choosing safety, quality and North Pole magic.
Scout Elves are unique, with lore, traits and official stories that set them apart from copycats. Make sure your family’s elf is the real deal, straight from Santa’s authorised adoption network.
Did you know that The Elf on the Shelf® is just the beginning? We invite you to discover the Santaverse™, a magical storyworld from the North Pole, home to the official Scout Elves, Elf Pets®, Elf Mates®, and new festive favourites like Noorah, the Bogies, and the snow-loving SnoBiggies.
Each character has a story to tell, a mission to complete, and a sprinkle of Christmas magic to share, all guided by Santa himself. Discover new stories, exclusive character content, and magical ways to play. Find out why The Elf on the Shelf® is just the start.
